Compare the ways in which “This is England” and “Hot Fuzz” were packaged, marketed, distributed and exhibited in the UK.

When a film idea is born, a lot of things happen from producers being brought in to the location being picked, however no film can get off the ground without finance, the way new born films do this is to package all of the details they've got and wrap it up nicely. The items included within this nice wrapping is director, script, whether it's a best selling book, the production company, actors, music, location and of course the genre of the film.

Item	This is England	Hot Fuzz
Director	Shane Meadows	Edgar Wright
Writers	Shane Meadows	Edgar Wright & Simon Pegg
Origin	N/A	N/A
Production Co.	Warp Films, Film4.	Big Talk Productions
Leading Actors	Thomas Turgoose	Simon Pegg, Nick Frost
Music	Let's Dance	Slippery Rock 70's
Location	Nottinghamshire and Lincolnshire - UK	Rural England - Somerset
Genre (sub)	Drama	Action/Comedy & sub-genres of Crime/mystery
Release Data	27 April 2007	14 February 2007

When comparing the difference of packaging of both projects you can clearly see that Hot Fuzz has a huge budget compared to that of This is England from the actor prospective. Hot Fuzz has huge names from Simon Pegg and Nick Frost doing Shaun of the Dead and of course Timothy Dalton being the James Bond actor from The Living Daylights.

This is further enforced by the production companies behind each film, where as This is England has a small yet popular British company Warp Films and Film4 where as Hot Fuzz has Universal Pictures and Big Talk Productions showing it's huge budget as well as probability of being a good film by having Universal Pictures pump out many action films such as Bourne.

The marketing behind This is England was quite small when compared to the huge amount of advertisements done via Hot Fuzz, also due to the massive following of Shaun of the Dead it was quite far ahead. However This is England also had a large following straight off due to being done by director Shane Meadows, renowned for directing “Trainspotting”.

Distribution was a simple procedure for Hot Fuzz going from Cinema to Dvd to Tv where as This is England was quite different. For a start it wasn't setup to go world wide, it was expected to be quite small however due to word of mouth it was transported all over the place.

The exhibition was quite interesting, if we look first at This is England below you will find the Dvd analysed.

Overall it is quite clear that Hot Fuzz had the larger budget behind it, however This is England also did extremely well.