Prelimery Advert

My advert was designed to be aimed at young(ish) men of the age of around 16-26, rather than aim at the main-stream I decided to go for more of an individual approach whose looking at pushing into the frontier, to go as far as they could. However that’s a bit deep let’s first start from where the idea came from.

The original idea came from seeing my aunt jumping from a plane for charity, sky diving, which made me think of the phrase of “Look before you jump”, but to get anyway you just have to take that leap of faith otherwise you’ll never have that lucky break. So with the name in mind I then went about looking through previous pictures I had collected from holidays (been to some very good destinations), you may ask why I didn’t try to get a new photo or one from my aunt jumping, I realistic said to myself I would not get the picture I wanted around my area or within quite a large vicinity, so I used an old one.

The photo on the left is what I started with for my advert. I decided that some parts would need to go such as the other hand, the feet in the water, the ladder and the cable stretching right in the middle of the picture.

I did this by using the clone stamp tool to remove all of them. The procedure is quite simple, all you need to do is press “S” then hold “Alt” and select the location you want to clone and away you go with the brush.

I then decide to also crop the picture to a more bearable size, I did this by using the Crop tool, and I then ended up with the 2nd image on the left.

To explain why I decided to actually use this picture is quite simple. This was the first time my brother had dived into the sea, and he was the first one to do it off the entire boat. He took a leap and down he went. It is also a nice picture apart from how dark it looks, but that was quite easy to correct by using the contract/brightness level tool in Photoshop Elements, not as efficient as in Photoshop CS but still worked to the level I wanted it.

The image now had a vibrant rich feel to it rather than the dullness it began with as well as making the centre of the image more distinct.

I then decided to work on the bottle. Sadly most of the aftershave I have or any bottles were no what I was looking for, so I decided to mix and match a few images until I got what I wanted.

After searching for 20minutes or so and mucking around on Photoshop I came up with the bottle I wanted, which is on the left. I felt that this bottle was good because of it’s unique dimension of the average bottle, most are normally quite tall and thin and circular in shape, I decided to go with this wide and more square shape to target my audience a bit more, I also used it because of it simplicity to changed and mould on Photoshop.

I then wanted to add it to the image, I first started off with a black circle underneath the bottle to bring the eye to the image, but I decided that would distract the person from everything else which wasn’t the idea. So rather I then decided to merge it with the background as though it too was diving into the water. I did this by using the sponge tool on the image and finally came up with this final affect, which was quite affective on the final image.

After having designed the parts of the image I needed I then went about putting it all together, the first hurdle I came to was where to put the bottle itself. I felt that going down in a stair/arc fashion would be good. I set out with Title > Main Image > Bottle.

I image that came out was very busy and didn’t really allow you to absorb the entire image. So I then went about trying to make it simpler, yet keep as much complexity as I could. The 3 images below show you my trail of thought. I decided to curve my slogan in a diving fashion to unite it with the diver, this way your eye goes all away across the advert and absorbs as much of it as you can.

I decided to change from future to desire because desire is more of a cosmetic word than future, and it makes you think that with this cosmetic you will be able to dive into the world of desire which is generally what they are for, attracting the opposite sex in a desirable way. It also meant I had alliteration between depths and desire making it roll of the tongue more affectively while also making it stick in your mind more. I curved the text by simply rotating multiple different words, I found this far more effective to get the curve I wanted rather than the Word Warp tool available in Photoshop Elements.

I then further went to change the name of Leap to Dive. Leap came from how my aunt leaped from the plane, however diving was more relevant to my image and also brought about my desired idea of taking that jump of faith. Dive was also still related to my aunt skydiving.

Overall the image isn’t the best way to bring the name of the cosmetic across. If possible I would have made the bridge less dominant in the picture while also being closer to the shore to allow the breath taking scenery is more see able. However I felt the image is quite effective and the wording / name of the cosmetic would be something many individual males of the age 16-24.

Advert Explained

The Advert Explained, as in noted upon. Sadly this wouldn't copy and paste properly across so I've decided to use a picture instead!

In the previous post I have analysed this picture.

Advert & Analysed.

The advert for “Believe” perfume suggests that buying this product shows your individuality and belief in yourself to do anything as well as showing that you’re an expensive good looking young woman.

The advert features a medium shot of Britney facing towards the camera while displaying a confident woman, the confidence is further enforced by the sheer way Britney is standing with most of her body displayed to the world. The pure individuality of the picture also shines through with the belly piercing and colouring in the name of the perfume. The “i" is easily seen by the contrasting colour to the clean & pure background of green and white with the vibrant pink bringing it across, this all points towards individuality and belief in “I”, as in yourself. Individuality is empowered more so by the free bird perching on Britney’s hand as thought it was a ring, this brings across a type of freedom compared to the other birds which are stuck in a cage symbolising Britney as an unmarried women. The slogan “The greatest freedom is to believe in yourself” also brings across a powerful image since belief in yourself is confidence and the ability to go against the flow which clearly directs the targeted audience towards “Individuals”.

The way the perfume bottle is displayed in a diamond shape brings across wealth and power and an item that, generalising, most women would dream of having. Due to the fact Britney herself is also a celebrity, and a huge one at that, it attracts another audience which are “Aspirers” because of her large success and influence in the world down to her famous music career and infamous private life. The slogan above the bottle just cements this further with “My New Fragrance” which clearly shows Britney herself endorses it, ticking the box of status.

The way the advert is also only done in pure clean colours brings across further individuality with the way it goes against most other perfumes which are there to attract the other gender in a sexual manner, this shows a woman who is confident and more than strong enough to go out there and get a man herself. She is not the passive or defenceless woman needing the protection of a man. The fact she is also very good looking and more of herself is bare to the camera than not brings across confidence and beauty while not doing it in a shameless way. With the vial also being in a green colour which normally represents calmness it further enforces the purity of the perfume.

Overall it appears that the perfume is targeted towards the “individual” as well as “aspirer” who are looking for a confident yet pure perfume which is not one showing the woman seeking a male for protection but rather a free one who believes in herself.

Media Studies Questionnaire

Media Studies Questionnaire

NAME: Matthew Tyrrell

GCSE RESULTS: ICT(Dida) = A(a), Maths, History, Statistics, English, Biology, Chemistry, Physics, ICT (Dida) = B(b), English Literature, Religious Studies = C(c), French = D(d).

HOBBIES: Gaming (PC/Xbox etc), Reading, walking the dog, building computers, mild drinking, paintballing, going out with friends when I have the money.

MEDIA INTERESTS:

Radio Media:
I listen to “Radio 1” in the morning to wake up. This is mainly because they are well known and generally play decent music.

Music Industry:
I listen to Indie, Rock & Alternative mainly.

The music industry doesn’t influence my dress, attitudes or aspirations, it’s something to allow you to zone out to not to enable you to be brained washed into thinking everyone sucks or that you’re beautiful…

Video Games:
Favourite video games are either FPS (First-Peron-Shooter) or MMORPG (Massive Multiplayer Online Role Playing Games). FPS are terrible real life examples since all you do in them is shoot other people, which doesn’t help you mature or grow in any shape or form and you rarely socialise at all on them.

MMORPGs on the other hand have their own social standards which you are expected to uphold. If you are weak in the mind or slightly retarded you can find yourself becoming more intoned to the gaming environment than real life, but realistically it is northing more than a hobby such as a chat room which has 3D graphics where you do objectives together.

Females in gaming are normally the “perfect curve” type of women with huge tits, nice ass etc. Basically the geek dream of a woman, however recently that’s changed and you’re getting more realistic women characters, which is good due to graphics now being at the stage where you can fully create an accurate 3D object.

New Technology:
I have access to the internet, I use it to socialise over MSN and Facebook as well as playing games and for doing homework.

The technology today has had a rather balanced affect on society. It’s enabled you to quickly find any information you want about anything as well as increased the need to be the “attention whore”, as you can see by loads of 12year olds on places such as Bebo adding hundreds of strangers. It’s also added a new level of security and paranoia to the world; you get the fanatics who think they’re always being watched even though realistically it helps catch more terrorists and paedophiles than any other median of communication on the planet.

One problem with technology however is the fact it’s now promoted the language known as “text talk”, which is where nearly every single word in existence has been cut down to the smallest amount of characters possible! Just look at Hello, it went from Hello > Hey > Hi > Lo which is all to save space and time for those finger bashers on the mobile or msn.

Television:
I watch what ever movie is on ranging from Thriller to Action. I do not enjoy watching horrors or romantics unless it’s in the right environment, not things I watch by myself.

I prefer watching movies at home or at a friends house since the cinema just costs so much and really you don’t gain anything anymore due to most people now having surround sound and 30”+ size televisions.

Cinema is good if your going in a small group since you can socialise easily in there and get a drink/food and go to the back and enjoy yourselves. It’s basically a day out, you have to get there and book the ticket which is normally in the city so you can then do other things. I would never go by myself it is defiantly a social environment.

In Conclusion:
The most offense media is probably the new technology such as the internet since people can get away with racism, anti-Semitism, being sexist and more when you know if they did that in a street they’d get a slap round the head and a shouting at.

However it is also the most interesting since it offers everything and more over the other median types. You can listen to music, watch tv, read magazines and more on the internet.

I think all media alters you in small ways, I can’t pick one out of mid air but if you look at a piece of art and think “Wow”, it’s touched you in a small way which may nudge your opinion of a certain thing in a different direction.

I’ve chosen Media over mathematics (dropped it), due to it being an interesting subject which looks enjoyable and something that I’ve never done before as well as being more a different type of learning curve due to it not being based on formulas like a science.

I would use the computer to construct a text based around the “Attraction of Russian Brides” or something amusing like that. I’d probably communicate the misconceptions of it and try to change peoples understanding.

Well I’ve moved 4 weeks late into Media and after my first couple of lessons over the past week it defiantly looks good, hopefully I can pick up quickly what I’ve missed!

Wooo

The blog works.

Woo.