Advert Explained

The Advert Explained, as in noted upon. Sadly this wouldn't copy and paste properly across so I've decided to use a picture instead!

In the previous post I have analysed this picture.

Advert & Analysed.

The advert for “Believe” perfume suggests that buying this product shows your individuality and belief in yourself to do anything as well as showing that you’re an expensive good looking young woman.

The advert features a medium shot of Britney facing towards the camera while displaying a confident woman, the confidence is further enforced by the sheer way Britney is standing with most of her body displayed to the world. The pure individuality of the picture also shines through with the belly piercing and colouring in the name of the perfume. The “i" is easily seen by the contrasting colour to the clean & pure background of green and white with the vibrant pink bringing it across, this all points towards individuality and belief in “I”, as in yourself. Individuality is empowered more so by the free bird perching on Britney’s hand as thought it was a ring, this brings across a type of freedom compared to the other birds which are stuck in a cage symbolising Britney as an unmarried women. The slogan “The greatest freedom is to believe in yourself” also brings across a powerful image since belief in yourself is confidence and the ability to go against the flow which clearly directs the targeted audience towards “Individuals”.

The way the perfume bottle is displayed in a diamond shape brings across wealth and power and an item that, generalising, most women would dream of having. Due to the fact Britney herself is also a celebrity, and a huge one at that, it attracts another audience which are “Aspirers” because of her large success and influence in the world down to her famous music career and infamous private life. The slogan above the bottle just cements this further with “My New Fragrance” which clearly shows Britney herself endorses it, ticking the box of status.

The way the advert is also only done in pure clean colours brings across further individuality with the way it goes against most other perfumes which are there to attract the other gender in a sexual manner, this shows a woman who is confident and more than strong enough to go out there and get a man herself. She is not the passive or defenceless woman needing the protection of a man. The fact she is also very good looking and more of herself is bare to the camera than not brings across confidence and beauty while not doing it in a shameless way. With the vial also being in a green colour which normally represents calmness it further enforces the purity of the perfume.

Overall it appears that the perfume is targeted towards the “individual” as well as “aspirer” who are looking for a confident yet pure perfume which is not one showing the woman seeking a male for protection but rather a free one who believes in herself.