- Max - One being hit by the car
- OB - Max's best friend (Hold's him)
- Nile - The one in the car hitting Max
- Steph - The female in the wedding dress
- Tom - The child
The beginning of the clip starts with Tom chasing after his Action Man toy with a mixture of diagetic sound of a car engine, a warning of what's to come, along with a common medical drama noise from the likes of ER of a heart monitor, as well as non-diagetic sound of an action scene from a movie such as James Bond which is to build up suspense. All of the sound points towards a larger issue about to appear.
With the quick succession of shots between all of the male characters, one Nile breathing heavily connoting anxiety and aggression along with OB and Max being seen behind bars as though entrapped with no way out within view of the shot all points towards a regrettable and unchangeable event. Furthermore when Max runs out in fear of the what is going to happen you hear at the same time as he shouts Tom the revving of the car engine all pointing towards a collision. At the same time this is when the non-diagetic music reaches it's climax of action just when Max pushes Tom out of the road. It then switches into a more slow and saddening song as soon as Max is hit by the car, portraying an extremely sad moment.
The tragedy of the event is further enforced by having a close up of Tom's action man figure landing on the ground with a large cracking noise as though breaking a bone face first and is in a similar position to Max lying next to the curb. Once again there is a quick succesion of shots including a slow motion medium shot of OB running to Max, a zooming in close up of Max which all point towards the seriousness of the situation hooking the audience in.
We then switch back to Nile with a birds eye view, which slowly rotates as his sight of vision does while also floating upwards with a medium shot of him crouch running towards Max in OB's arms, this all happens at a slower than normal speed furthermore digging in the extent of damage and seriousness of the situation.
However OB quickly takes hold of the situation in a male dominant way and tells Nile to call for an ambulance, you can tell he is talking to Nile due to the 180 degree rule between them. Nile is running towards the left of the screen where as Nile is looking towards the right. OB furthermore takes control by soothing Max telling him it's going to be "Fine" there is nothing wrong, and trying to completely ignore, if not joke off, the seriousness of the situation.
Max realises the seriousness of his injuries and like a true gentlemen would in all fairy tales does not complain and tries to convey his final words to his best friend about his feelings for his was-to-be-wife and OB. When finally Max states "Cold" we switch to a close up shot of Tom crying, adding a twist to the dagger already in your heart, due to the child being so upset by what he's seeing you can help but be tugged at your heart strings. OB's joking nature is shown more so by when Max states "I love you mate" OB trys to simply say "What? Listen don't be gay." and tries to keep Max alive by telling him don't leave me, and he finally states "What can I do without my best mate hey?" where you finally see the male gender facade of strenght crack, when it sinks in Max is dead.
We then have Nile simply say "Sorry" and run a slight distance away where he collapses and holds he head in his hands. A clear division between Nile and the 2 other adult males is the fact he is wearing a black leather jacket which when referencing to other dramas is normally linked to violence such as seen in East Enders. At this point we have Steph, the wife-to-be come onto the scene in her perfect feminine look, a white wedding dress, perfect hail nothing out of place of dirty.
This is where we see the stereotypical female who runs to the scene crying out "Max!!", at this point the non-diagetic changes into a church choir sort of noise, connoting Max rising up to heaven. After a few more statements of disbelief from Steph the voices are cut out completely and we only see the characters crying and mouthing their pain, we can all picture what they're saying and this also pulls at the audiences heart strings seeing all 3 characters, OB, Tom and Steph crying together around Max's dead body.
As you can see by the stillshot of the video Stephs wedding dress is laid out in a perfect semi-circle further pushing the thoughts of her being truly feminine, both genders have been shown as typically expected with the Male trying to cover it up in a joke where as the female has gone melodramatic. Max is also shown as innocent in this image with his head lying on Stephs lap, her white dress connotes his innocence. Also with the birds eye view slowly zooming out and slowly tilting towards the green tree and then fading out towards white it adds a feeling of rising up towards the sky, or heaven making the audience make a mental link of him going up to heaven.
Finally after the white fade out we come to a home made video shot of OB asking Max "What is love" which Max replies "Right now mate, the best thing in the world" which adds another pull towards the audiences heart strings due to us not knowing if that was 10minutes before his death or an hour. The scene then finally fades out to black showing us the end.
The clip takes advantage of a few stereotypical beliefs such as how genders act portraying OB, the male, as a strong character who doesn't crack until his friend is finally dead while also portraying the female as weak and vulnerable, even melodramatic, by shrieking about Max. However it also takes advantage of things that touch as all such as the true vulnerability of the child Tom which pulls at our heartstrings.
Overall the clip is an affect one which most likely does the desired affect of shocking and touching the audience at the same time.
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