I found it extremely surprsing that the majority of people still see films at the cinema rather than than over the internet or through DVDs due to the huge cost difference between them, but it obviously shows that people prefer hearing and seeing the movie in the highest quality possible, rather than sub-standard or simply TV quality. Maybe this will change when Blu-Ray becomes standard.
This is the reason I was surprised more people didn't see films on the internet, due to the majority of people hearing about films from it. Also quite interesting is the fact one of the 2nd highest, Word Of Mouth, is one of the most influential even in the heavy advert based word we live in today. A good review from a public person to a group of friends can greatly improve the seeability of the film.

2 comments:
Well done for getting this done Matthew. You are up to date now.
Final assessment for audience research, Level 2 10/20 just!
MW says "some useful indentification of iconography and an interesting question about audience references for victim/villain. Sometimes filippant questions produce unhelpful results".
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